Playing further in the conceptual universe of Ginger Root came Nisemono EP. In the universe, Cameron is now writing and producing for a new Japanese Idol named Kimiko Takeguchi. At the last minute before Kimiko debuts on national TV, she quits and Cameron is thrust into the spotlight to perform the song ‘Loneliness’ which launches him into stardom.This cycle included music videos for each track on the album and narrative videos of a fake news station “Juban TV” which reported on the story of the rise of Ginger Root. The episodic rollout on Ginger Roots YouTube was filmed in the same 80s noir style of the City Slicker videos with a much bigger narrative undertaking to provide a creative backdrop to the EPs storyline. The EP was lauded by old and new fans for its captivating storyline and nostalgic visuals. Ginger Root went on to tour the US, Europe, and Japan for the first time where he sold out every show. Nisemono was ranked by music critic Anthony Fantano as his #1 EP of 2022.

Ginger Root – Nisemono

Label:	Acrophase Records – NISE-001
Format:	Vinyl, 12", EP, Limited Edition, Stereo, Orange Translucent
Country:	US
Released:	Jun 2, 2023
Genre:	Electronic, Funk / Soul, Pop
Style:	City Pop, Indie Pop