The third and most seasoned Drugdealer album, Hiding In Plain Sight, almost didn't happen at all. Frustrated and insecure with his own singing voice prior to the pandemic, Drugdealer founder and primary songwriter Michael Collins was nearly ready to throw in the towel. While attending Mexican Summer's annual Marfa Myths festival, a chance encounter with artist and composer Annette Peacock changed his outlook. Collins says, "I told her my plight, then I played her a song, and she told me I wasn't singing high enough for my speaking voice. When I returned to LA, I started coming up with new progressions, which I'd modulate up three half steps. It forced me to find a new way to sing."